Now, Tell us about your business.
Part 1 of 7
Company Description
(Example)
XYZ designs, manufactures, and markets Internet software for security identity management. Our customers are banks such as Citibank and corporations concerned with security and the weak link- the human. We are located in Podunk, Massachusetts.
Company Description
Part 2 of 7
Company Founders
(Example)
John Leakman-CEO and President; B.A. Business.
Mark Buchanan-Head of Marketing; 10 years in current position.
Terry Mclaren-Chief Technical Representative; Masters Degree in Computer Business Systems.
Company Founders
Part 3 of 7
Value Proposition
(Example)
We created online auctions covering $1.0 billion worth of purchase orders in 1998 and $1.4 billion worth of purchase orders in the nine months ended September 30, 1999.
We estimate that the resulting savings for our clients ranged from 2% to more than 25%.
Value Proposition
Part 4 of 7
Market and Customers
(Example)
Since 1995, we have created online auctions for more than 30 clients in over 50 product categories, including...[industry specifics]...More than 2,000 suppliers from over 30 countries have participated in our auctions.
Our current clients include...[pretty impressive Fortune 500 names]. Two of our clients accounted for 58% of our revenues during the first nine months of 1999.
Market and
Customers
Part 5 of 7
Business
Opportunity
(Example)
Based on industry research and government statistics, we estimate that manufacturers worldwide purchase approximately $5 trillion each year of 'direct materials,' --the industrial parts and raw materials that they incorporate into finished products.
Because these direct materials are often custom-made to buyers' specifications, there are no catalogs or price lists to enable buyers to make price comparisons.
The process of purchasing direct materials is further complicated by the fragmentation of supply markets and the importance of product quality in supplier selection.
Because this complexity leads to market inefficiencies, we think that buyers of direct materials often pay prices that are too high.
Business
Opportunity
Part 6 of 7
Unmet Need
and
Industry
Forces
(Example)
The Internet offers an opportunity to create more efficient markets for direct materials. As the number of Internet users has grown, large companies have increasingly adopted electronic commerce as a way to do business...[some market research stats on Internet market growth]...we believe that Internet technology alone cannot solve the problems faced by large industrial buyers. To solve those problems, faced by large industrial buyers. To solve those problems, we think that Internet technology must be combined with services that are customized to buyers' needs.
We combine our proprietary Internet technology with our in-depth knowledge of supply markets to help industrial buyers obtain lower prices and make better purchasing decisions. In a Company XYZ online auction, suppliers from around the world can submit bids in a real-time interactive competition.
Our auctions are "downward price" auctions in which suppliers continue to lower their prices until the auction is closed. Before each auction, we work with our client to identify and screen suppliers and assemble a request for a quotation that provides detailed, clear and consistent information for suppliers to use a basis for their competitive bids. Our service, which we call "market making," creates a custom market for the direct materials or other goods or services that our client purchases in a particular auction.
Unmet Needs and
Industry Forces
Part 7 of 7
Business
and
Technology
(Example)
We seek to be the world's leading provider of business-to-business online auctions. Our strategy is to extend our client base in our target market of large purchasing organizations. We also intend to expand into additional product categories where our online auctions can generate savings for buyers, and to add new functions and features to our technology to further automate portions of our market-making process.
Business
and
Technology
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